연구정보
Advertising investigation and the main sociodemo graphic internet studies in Mexico
멕시코 국외연구자료 기타 Octavio Islas Comunicação, Mídia e Consumo 발간일 : 2014-03-13 등록일 : 2016-03-24 원문링크
In the first section of this article the main sociodemographic internet studies in Mexico are presented. I highlight some of their main methodological differences and proceed to analyze some key results in these recent studies. Based on the seventh edition of the Online Advertising Expedinture Study in Mexico, the second section demonstrates the weight of internet advertising in Mexico today.