[경제] Market Research to Assess the Business Opportunity of Women’s Markets for Financial Services in Kyrgyzstan
키르기스스탄 국외연구자료 연구보고서 - World Bank 발간일 : 2022-11-11 등록일 : 2022-11-20 원문링크
Many banking needs of women, either for their businesses or for themselves and their families, are not yet met in Kyrgyzstan. This means that financial institutions (FIs) leave a significant market underserved. Kyrgyz women express a strong desire to see banks becoming more convenient to use, have shorter waiting times, and for the banking staff to be more respectful and professional. Women-led businesses face additional challenges with access to finance, information, and markets. FIs should address this opportunity in women’s banking by making it a strategic priority. They should measure and analyze data, establish a gender inclusive mindset, and develop holistic value propositions for women and women-led businesses. Broader value propositions, with a mix of financial and non-financial services, should be at the forefront of future product development efforts for women’s markets in Kyrgyzstan. Making client-centricity the basic principle of organizing FIs’ retail and (M)SME operations should be at the heart of moving towards success in this new setting. Research conducted for this study serves as a basis to estimate the business volumes and potential revenues for women as business banking/MSMEs and retail clients in Kyrgyzstan under three settings. IFC can help FIs build internal and external capacity to mobilize this potential by providing technical assistance across all stages through diagnostics and capability development, piloting quick fixes, and go-to-market strategy development.
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