러시아ㆍ유라시아
연구정보
[경제] Market Research to Assess the Business Opportunity of Women’s Markets for Financial Services in Tajikistan
타지키스탄 국외연구자료 연구보고서 - World Bank 발간일 : 2022-11-11 등록일 : 2022-11-20 원문링크
Many needs of women-led businesses and women individuals are not yet met in Tajikistan by the retail banking segment, which means financial institutions (FIs) leave a significant market underserved. Tajik women express a strong desire to see banks becoming more convenient to use, have shorter waiting times, and show more respect and professionalism. Women-led businesses face additional challenges due to lack of access to finance, information, and markets. The Tajik enabling environment presents a mixed picture of strong socio-cultural limitations as well as a supportive domestic legislative drive and international assistance, strengthening female financial inclusion. Tajikistan scores slightly below peers in gender equality, driven by low female labor force participation rates. To address this opportunity, FIs should make this a strategic priority, measure and analyze data, establish a gender-inclusive mindset, and develop holistic value propositions for women and women-led businesses. Broader value propositions, composed of a mix of financial and non-financial services, should be at the forefront of future product development efforts for women’s markets in Tajikistan. Making client-centricity the basic principle of organizing FIs’ retail and (M)SME operations is at the heart of moving towards success in this new setting. IFC can help FIs build internal and external capacity to mobilize their potential by providing technical assistance across all stages, through diagnostics and capability development, piloting quick fixes, and go-to market strategy development
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